April 26, 2024
    Atlanta, Georgia
    Job Type


    At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As a Digital Product Manager Lead within PNC's Digital & Payments organization, you will be based in Pittsburgh, PA, Philadelphia, PA, Atlanta, GA, Charlotte, NC, Birmingham, AL, Columbus, OH, Houston, TX or Dallas, TX.

    Responsibilities require time in the office or in the field on a regular basis. Some responsibilities may be performed remotely, at the manager’s discretion.

    As a Digital Product Manager Lead on the Strategy & Emerging Payments product team, you will help lead the development & management of an analytics dashboard & evaluate FinTech and Big Tech players in market as an input to digital capability & emerging payments strategies. This role will also support ongoing emerging payment initiatives as needed.

    You will be:
    •Proactively performing competitor research / market analysis
    •Driving the data mining necessary to understand consumer interest & needs for digital and payments solutions through company data, customer feedback, social media, third party research, and other available channels
    •Developing monthly & quarterly reports with timely & relevant insights
    •Supporting ongoing development of payment capabilities as needed

    We are looking for a candidate with experience in, but not limited to:
    •Passion for learning new areas of banking, technology, and digital experience
    •Strong leadership and ability to self-start
    •Skill in relationship building & influence
    •Understand business analytics

    An ideal candidate will have experience in:
    •Digital product management
    •Technically-minded product management support
    •Transaction level payment data

    Job Description

    • Executes digital strategy across business segments to optimize digital experience, leveraging design thinking and other best practices.
    • Monitors the marketplace to assess digital experience trends and results in order to recommend new digital experiences or enhancements to existing experiences. Prioritizes and decisions recommendations. Supports business case development.
    • Develops and designs the features of new or existing digital experiences to take advantage of an identified market need or opportunity. Manages the development, production, roll-out or promotion of digital experiences.
    • Partners with key stakeholders including Product, Technology, MIS, Line of Business, Marketing and other internal service partners as well as external stakeholders to ensure all digital experiences meet their strategic goals. Participates in product-specific marketing initiatives. May participate in client facing activities. As part of the first line of defense, supports risk management, compliance, and audit needs.
    • Supports business, financial, and customer experience results of digital experiences and effectively recommends modifications in experiences and/or marketing to improve results.

    PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

    • Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
    • Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.


    Business Acumen – Knowledge, insight, and understanding of business concepts, tools, and processes that are needed for making sound decisions in the context of the company's business; ability to apply this knowledge appropriately to diverse situations.

    Competitive Environment – Knowledge of and ability to utilize the processes, tools and techniques for gathering, analyzing, and communicating information about the competitive environment.

    Data Gathering and Reporting – Knowledge of and ability to utilize tools, techniques and processes for gathering and reporting data in a particular department or division of a company.

    Design Thinking – Knowledge of the concepts, principles, and processes of design thinking; ability to utilize the knowledge in designing new products and services and even improving organizational operation.

    Effective Communications – Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.

    Innovation – Develops new ideas and initiatives that improve the performance of the organization.

    Knowledge Of Product Line – Knowledge of methodologies, tools and techniques for specific products; ability to develop product line processes and strategies.

    Marketing Strategy and Positioning – Knowledge of and ability to use business models to develop and implement marketing strategies, objectives, and tactics as well as establishing a communications plan.

    Product Development Life Cycle – Knowledge of and the ability to develop products and bring them into the marketplace.

    Project Management – Ability to plan, organize, monitor, and control projects, ensuring efficient utilization of technical and administrative resources, to achieve project objectives.

    Solutions Development – Knowledge of and the ability to assess customer needs and provide solutions for them.

    Work Experience

    Roles at this level typically require a university / college degree, with 5+ years of industry-relevant experience. Specific certifications are often required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

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